Our team
Ariel Martínez
Global Director
Creative Center of Excellence
Ariel Martínez holds a degree in Advertising and brings more than 25 years of experience in branding, strategic communication and advertising across Latin America and the United States.
He currently leads the Creative Center of Excellence (COE) at Newlink, where he drives integrated creative solutions that align the shared purpose of organizations with audiences that are increasingly empowered and demanding. His approach combines creativity, strategic thinking and a deep cultural understanding to deliver relevant, transformative campaigns.
