Mini Big Love

The gender inequality conversation in Argentina has been approached in many perspectives.

BRAND Clorox Cia

Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy.

BRAND - REPUTATION - CULTURE DXC Technology

We developed an Employer Branding strategy in three phases: internal exploration, defining the EVP, and action plans and communication materials.

CULTURE Idilia Foods

With more than 60 training sessions delivered, we reached leaders and employees, fostering a learning and growth environment aligned with the company’s values.

REPUTATION Nestlé

Based on the findings of the analysis, Newlink developed an awareness campaign designed to connect with travelers from a close, everyday perspective.

BRAND DR–US Prevention Campaign

We “hacked” short-term rental listings for rooms, spaces and houses used for temporary stays.

BRAND Empty Rooms

Finetwork needed to reinforce its positioning as a key player in Spain’s telecommunications sector and boost its reputation as a national brand.

REPUTATION Finetwork

Iberia needed to reinforce its positioning in Latin America beyond connectivity, building a differentiated, emotional narrative that would consolidate its leadership in the region.

REPUTATION Hub Iberia LATAM

Mexican culture was the focus and inspiration behind this connection with consumers, creating an environment where they felt represented at every moment.

BRAND Little Ceasars

The Sagrada Família is a landmark project in which Newlink has supported the Basílica de la Sagrada Família in the communications and coordination of a historic agenda...

REPUTATION Sagrada Familia

We designed a comprehensive campaign to position the Sello Hecho en RD seal in consumers’ minds, combining visual marketing, multichannel advertising and digital identity.

BRAND - REPUTATION Sello Hecho en República Dominicana

Encouraging the adoption of electric vehicles in urban mobility, making them more accessible to taxi and ride-hailing drivers, and reinforcing its commitment to sustainability.

REPUTATION Uber Nissan

An eco-luxury lodging project in the Dominican Republic looking to strengthen its positioning and boost recognition as an exclusive destination within mountain tourism.

BRAND The Domes Jarabacoa

President Luis Abinader issued Decree 420-22 ordering the National Statistics Office (ONE) to carry out the 10th National Population and Housing Census 2022 (XCNPV).

REPUTATION X Censo

The solution was to relaunch the global “Comparte una Coca-Cola” platform locally, adapting it to the Dominican context through a 360° execution.

BRAND Comparte una Coca Cola

Designing and implementing an educational, emotional campaign to encourage consumption of products in returnable packaging.

REPUTATION Cervecería Nacional Dominicana - Hola Perdida

Faced with this reality, the Coca-Cola System in the Caribbean designed and implemented a comprehensive, proactive communications strategy: “Este es Nuestro Compromiso.”

REPUTATION Coca Cola

This program seeks to strengthen the capabilities of small retailers through a comprehensive training plan.

REPUTATION Coca Cola - Emprendamos Junt@s

Both People & Comms developed an annual internal communications plan, driving engagement, cultural transformation and global strategy.

REPUTATION PepsiCo

We’ve worked with Betadine® since the launch of its social channels, bringing the historic brand closer to users through new platforms and a new communications strategy.

BRAND Betadine

Newlink designed a 360º strategy focused on connecting with the LGTBIQ+ community through high-impact platforms and shared values.

BRAND Malta LGBTBIQ+ Campaign

The solution started from a clear premise: the challenge wasn’t just to change the brand’s image, but to transform the way it was perceived.

REPUTATION Asociación Cibao

Developing a multichannel communications strategy focused on raising awareness of the solar energy project, using traditional media, digital channels and high-reach spaces.

REPUTATION Cervecería Nacional Dominicana - Electricidad Solar

We focused on managing the merger with Bankia through comprehensive organizational change, developing an AHEAD leadership model aligned with CaixaBank’s purpose.

CULTURE Caicabank

The project consisted of co-creating the corporate purpose and values together with employees, executives, clients and partners.

CULTURE Cellnex

We designed a communications plan to align the entire organization with the Strategic Plan.

CULTURE Ferrer

We created the concept “El futuro que queremos,” which became the event’s storytelling thread and the basis for all of its content.

BRAND Convención Mahou San Miguel

We implemented a comprehensive PR strategy that included distributing a press release, sending kits to key media outlets and coordinating strategic interviews.

BRAND - REPUTATION Gatorlit Rápida Rehidratación

Baileys launched La Caprichería, a holistic, omnichannel and innovative platform to take Baileys beyond the glass and win new moments of consumption.

BRAND La Caprichería Baileys España

To meet the challenge, we designed a strategy centered on empathy, cultural connection and active participation.

REPUTATION Nexa Resources

The focus was on inclusion as the key theme of the celebration, centering the strategy on the LGTBIQ+ community in rural areas through a campaign that gave visibility to the phenomenon of “sexile.”

BRAND Orgullo de Pueblo J&B España

We managed the distribution of the global press release announcing the Peanuts x Starbucks collaboration in Peru.

BRAND Peanuts x Starbucks

Newlink developed a plan to address the food and agricultural crisis in Peru through a collaborative strategy.

BRAND - REPUTATION PepsiCo y Lay’s - La Papatón

Nestlé Dominicana developed the Plan Barrio program as a tool to drive community micro-entrepreneurship through door-to-door sales of Nestlé products.

REPUTATION Programa Plan Barrio - Nestlé Dominicana

We developed a comprehensive strategy addressing four focus areas: trend updates, creativity and design, driving employee advocacy, and internal positioning of leaders.

REPUTATION Santander Content & Trends

We developed and executed a comprehensive strategy spanning communications, PR, influencer marketing and media partnerships.

BRAND Premios Laureus del deporte - Madrid

Led by Newlink and in partnership with the MSC Foundation, MSC Cruises and the Miami Super Bowl Host Committee, we launched the #SuperCoralPlay campaign.

BRAND SuperCoralPlay

We prepared local risk maps, closely monitoring each market to foster familiarity.

REPUTATION Scania Ongoing Reputation Management

Developing a campaign that connected public and private companies, celebrities and the general public as messengers of VacúnateRD, turning it into a national crusade.

BRAND Vacúnate RD

We created a digital initiative under the name #ForTheWyn, in collaboration with the Wynwood Business Improvement District (BID).

BRAND Wynwood Digital Challenges

The gender inequality conversation in Argentina has been approached in many perspectives.

BRAND Clorox Cia

Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy.

BRAND - REPUTATION - CULTURE DXC Technology

We developed an Employer Branding strategy in three phases: internal exploration, defining the EVP, and action plans and communication materials.

CULTURE Idilia Foods

With more than 60 training sessions delivered, we reached leaders and employees, fostering a learning and growth environment aligned with the company’s values.

REPUTATION Nestlé

Based on the findings of the analysis, Newlink developed an awareness campaign designed to connect with travelers from a close, everyday perspective.

BRAND DR–US Prevention Campaign

We “hacked” short-term rental listings for rooms, spaces and houses used for temporary stays.

BRAND Empty Rooms

Finetwork needed to reinforce its positioning as a key player in Spain’s telecommunications sector and boost its reputation as a national brand.

REPUTATION Finetwork

Iberia needed to reinforce its positioning in Latin America beyond connectivity, building a differentiated, emotional narrative that would consolidate its leadership in the region.

REPUTATION Hub Iberia LATAM

Mexican culture was the focus and inspiration behind this connection with consumers, creating an environment where they felt represented at every moment.

BRAND Little Ceasars

The Sagrada Família is a landmark project in which Newlink has supported the Basílica de la Sagrada Família in the communications and coordination of a historic agenda...

REPUTATION Sagrada Familia

We designed a comprehensive campaign to position the Sello Hecho en RD seal in consumers’ minds, combining visual marketing, multichannel advertising and digital identity.

BRAND - REPUTATION Sello Hecho en República Dominicana

Encouraging the adoption of electric vehicles in urban mobility, making them more accessible to taxi and ride-hailing drivers, and reinforcing its commitment to sustainability.

REPUTATION Uber Nissan

An eco-luxury lodging project in the Dominican Republic looking to strengthen its positioning and boost recognition as an exclusive destination within mountain tourism.

BRAND The Domes Jarabacoa

President Luis Abinader issued Decree 420-22 ordering the National Statistics Office (ONE) to carry out the 10th National Population and Housing Census 2022 (XCNPV).

REPUTATION X Censo

The solution was to relaunch the global “Comparte una Coca-Cola” platform locally, adapting it to the Dominican context through a 360° execution.

BRAND Comparte una Coca Cola

Designing and implementing an educational, emotional campaign to encourage consumption of products in returnable packaging.

REPUTATION Cervecería Nacional Dominicana - Hola Perdida

Faced with this reality, the Coca-Cola System in the Caribbean designed and implemented a comprehensive, proactive communications strategy: “Este es Nuestro Compromiso.”

REPUTATION Coca Cola

This program seeks to strengthen the capabilities of small retailers through a comprehensive training plan.

REPUTATION Coca Cola - Emprendamos Junt@s

Both People & Comms developed an annual internal communications plan, driving engagement, cultural transformation and global strategy.

REPUTATION PepsiCo

We’ve worked with Betadine® since the launch of its social channels, bringing the historic brand closer to users through new platforms and a new communications strategy.

BRAND Betadine

Newlink designed a 360º strategy focused on connecting with the LGTBIQ+ community through high-impact platforms and shared values.

BRAND Malta LGBTBIQ+ Campaign

The solution started from a clear premise: the challenge wasn’t just to change the brand’s image, but to transform the way it was perceived.

REPUTATION Asociación Cibao

Developing a multichannel communications strategy focused on raising awareness of the solar energy project, using traditional media, digital channels and high-reach spaces.

REPUTATION Cervecería Nacional Dominicana - Electricidad Solar

We focused on managing the merger with Bankia through comprehensive organizational change, developing an AHEAD leadership model aligned with CaixaBank’s purpose.

CULTURE Caicabank

The project consisted of co-creating the corporate purpose and values together with employees, executives, clients and partners.

CULTURE Cellnex

We designed a communications plan to align the entire organization with the Strategic Plan.

CULTURE Ferrer

We created the concept “El futuro que queremos,” which became the event’s storytelling thread and the basis for all of its content.

BRAND Convención Mahou San Miguel

We implemented a comprehensive PR strategy that included distributing a press release, sending kits to key media outlets and coordinating strategic interviews.

BRAND - REPUTATION Gatorlit Rápida Rehidratación

Baileys launched La Caprichería, a holistic, omnichannel and innovative platform to take Baileys beyond the glass and win new moments of consumption.

BRAND La Caprichería Baileys España

To meet the challenge, we designed a strategy centered on empathy, cultural connection and active participation.

REPUTATION Nexa Resources

The focus was on inclusion as the key theme of the celebration, centering the strategy on the LGTBIQ+ community in rural areas through a campaign that gave visibility to the phenomenon of “sexile.”

BRAND Orgullo de Pueblo J&B España

We managed the distribution of the global press release announcing the Peanuts x Starbucks collaboration in Peru.

BRAND Peanuts x Starbucks

Newlink developed a plan to address the food and agricultural crisis in Peru through a collaborative strategy.

BRAND - REPUTATION PepsiCo y Lay’s - La Papatón

Nestlé Dominicana developed the Plan Barrio program as a tool to drive community micro-entrepreneurship through door-to-door sales of Nestlé products.

REPUTATION Programa Plan Barrio - Nestlé Dominicana

We developed a comprehensive strategy addressing four focus areas: trend updates, creativity and design, driving employee advocacy, and internal positioning of leaders.

REPUTATION Santander Content & Trends

We developed and executed a comprehensive strategy spanning communications, PR, influencer marketing and media partnerships.

BRAND Premios Laureus del deporte - Madrid

Led by Newlink and in partnership with the MSC Foundation, MSC Cruises and the Miami Super Bowl Host Committee, we launched the #SuperCoralPlay campaign.

BRAND SuperCoralPlay

We prepared local risk maps, closely monitoring each market to foster familiarity.

REPUTATION Scania Ongoing Reputation Management

Developing a campaign that connected public and private companies, celebrities and the general public as messengers of VacúnateRD, turning it into a national crusade.

BRAND Vacúnate RD

We created a digital initiative under the name #ForTheWyn, in collaboration with the Wynwood Business Improvement District (BID).

BRAND Wynwood Digital Challenges