SUCCESS STORY

Puente Romano Marbella

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CHALLENGE

PROPOSED
SOLUTION

RESULTS

Puente Romano Marbella is an iconic five-star resort with the look of an Andalusian village on Marbella’s Golden Mile, a member of The Leading Hotels of the World, with more than 20 internationally renowned restaurants and the only Six Senses Spa on the peninsula. The hotel needed to consolidate its position as one of the most prestigious resorts in the Mediterranean and as a benchmark for gastronomy, culture and lifestyle, in Spain and internationally. The challenge: sustaining constant, high-level visibility in a luxury market as competitive as Marbella, covering a very broad ecosystem (hotel, gastronomy, wellness, fashion and culture) and turning every opening, collaboration and seasonal moment into a story that matters to top-tier media and tastemakers.

- 360º communication for the resort and its culinary universe (Cipriani Marbella, GAIA, Nobu, COYA, Sea Grill, El Pimpi Marbella, La Petite Maison, UNI…), with an ongoing relationship with national and international media. - PR strategy for openings, launches and key seasonal moments, giving each milestone its own narrative and amplifying it through press, influencers and strategic profiles. - Development and communication of collaborations with major luxury, fashion and beauty brands (Dior, FENDI, Valentino, Prada), integrated organically into the resort. - Influencer, tastemaker and press trip program, and positioning in wellness, culture and the Mediterranean lifestyle. - Reputation and visibility management with monthly reporting and measurement.

- 2025 figures: 3,807 media impacts, an advertising value equivalent of more than €30.7 million and a cumulative potential audience of more than 29.4 billion. - Sustained presence in Tier 1 media since 2018, with thousands of impacts in titles such as Vogue, ¡HOLA!, Telva, ELLE, AD, EL MUNDO, ABC, Vanity Fair, Expansión, Harper’s Bazaar, El País and Condé Nast Traveler. - Activations with major luxury, fashion and beauty brands, integrated organically into the resort’s universe and each turned into a milestone with its own narrative: Dior ’s Dioriviera boutique, the Chiringuito FENDI, the maison’s first beach club in the world, FENDI La Plaza, and pop-ups by Valentino Beauty "Born in Roma", La Mer and Prada, among others, amplified through press, influencers and strategic profiles. - Visits and collaborations with top-tier figures: we managed visits by national and international names such as Will Smith, Eva Longoria, Rossy de Palma, Maribel Verdú, Antonio Banderas, Feliciano López, Novak Djokovic and Lucía Rivera, among others. - Organizing the opening events of the resort’s restaurants: Cipriani Marbella, COYA Marbella, GAIA, La Petite Maison, El Pimpi Marbella, Chambao, PuroSushi. We coordinated press and guests to turn each opening into a culinary event and secured wide coverage across media and social. - Organizing the hotel’s own culinary activations and experiences: Culinary Icons (bringing together Dani García, Nobu Matsuhisa and Izu Ani), Éclat de Champagne, four-hands dinners and tributes to great chefs such as Albert Adrià and Martín Berasategui, plus pairings with great houses (GAIA x Château d'Yquem, Château Haut-Brion x Cipriani). All of them achieved strong presence in media and social. - Awards: Best Resort in Spain (Condé Nast Traveler Awards 2023), Best Gastronomic Hotel in Spain and Portugal (Gold List 2022), and Chiringuito Puente Romano as Best Beach Club in Spain and Portugal.